GSD X Mobilia

Well, it’s been a little while since my last post and I have to say I have really missed blogging.  We have been keeping busy working on some amazing projects with amazing people I am grateful to call my clients (and now friends).  We have also been so fortunate to collaborate with some incredible other creative businesses, so what better time to get back on the horse than to tell you about my partnership with Mobilia and share some insider info on one of my favourite furniture and decor resources.

I was introduced to Mobilia at an event hosted by Janette Ewen, celebrating the debut of her Mobilia capsule collection (which by the way is amazing!) and couldn’t believe I had never come across this incredible Canadian company that has been producing amazing furnishings for almost 50 years. While we focus on luxury projects, we work within a huge range of budgets on our projects and regardless of how big or tight a budget is, all clients share the desire for good value.  I really believe great design (and of course good quality) should be available and accessible to everyone, regardless of budget – these are two of the many reasons I love Mobilia and using their products in our work.  So, when the opportunity came up to act as Creative Director on some photoshoot’s for their fall campaign showcasing velvets, I jumped at the chance.

We created two looks for the campaign, the first was based around one of their new releases, the velvet “Sadie” chair.  I loved that it was a clean, contemporary take on a traditional wingback chair and I wanted to develop a vignette that felt like a sexy, sophisticated & luxurious nook to curl up and read a book or enjoy a cocktail in.  I wanted a collection of items that could be easily transported into any space: a library or den, the living room or even the corner of a bedroom.  For me, luxury and comfort is often about texture, so I focused on layering a variety of textures that felt inviting. The combination of the rug with silky sheens, mixed metal tones, a walnut screen and Mongolian lamb throws helped create a feeling of warmth.  I have to say the screen might be one of my favourites, I love that it not only provides visual interest but can provide privacy in a small or intimate space.  I think it’s a surprising piece, and I really think that every space needs a little of the unexpected! See the evolution of our design process from concept (moodboard) to creation.

Shop the look here!:
ChairScreenSide Tableartrugbar cartthrow cushions.


For our second shoot, I really wanted to focus on velvet in a casual setting.  Sometimes I think velvet gets a bad rep for being overly formal or overly feminine, so in this concept I wanted to create a scheme using velvets while maintaining a casual vibe and a gender neutral feeling.  I kept the colour palette neutral with a tasseled rug that has a vintage quality, a charred wooden stump (cause, that’s masculine – right!?), a contemporary sofaand an industrial inspired chandelier.  Using pieces from a variety of design genres also helps the space develop personality and warmth and feel like it has been collected over time, something I always strive for in our work.  Another design element that helps keep this look feeling cool and casual is flexible seating (which is also a personal favourite for small spaces and entertaining).  Little poofs/stools that can double up as a foot rest, perch or side table is the perfect addition to any space (ok – they are blush, but I couldn’t resist! Real men like pink, right?).  Pillows on the floor tucked under a coffee table are another great way to show guests that this isn’t a formal space – pull up something soft and fluffy to sit on and enjoy a drink, or two or three…

You can find other pieces here: chair, blanketart 1 & 2table lamp.

Which look do you like better and why? Would love to hear your thoughts! Stay tuned for some more projects from the incredible team at Mobilia + Gillian Segal Design! If you are planning to attend IDS West in September, you can see some of their pieces in person at the VIP Booth I am designing using their furnishings (so excited to share more with you!).  Also stay tuned for some great Mobilia giveaways…